Look, Commencement author J. Courtney Sullivan and publishers Knopf — the fact that I went to Smith does not actually make me more likely to want to read this Smith-located novel that you're pushing on me via a Facebook targeted ad. A pandering quote from Entertainment Weekly is certainly not the praise that's going to push me to the other side. Sealing that fate is the goddamn hyphen that you have used in place of an em-dash within the quote. You fail.


Gwen said...

The book fails, too. (For what it's worth, I bought it based on the Times review, not EW -- but they both were wrong.)

Ben Wolfson said...

Ah, but what do we then make of your having written "em-dash" rather than "em dash"?

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